Permalinks are the permanent URLs assigned to the pages, blog posts, categories and tag archives on your website. The permalink is the web addressed that links your content; these links are permanent.
Search engines can’t give you the recognition you deserve if they don’t know what your website content is all about. Poor permalink structures will hurt your ranking. You want your permalinks to include keywords about your posts or content on your website. The default permalink for WordPress will look similar to this:
www.apexassisting.com/?p=215 (this is terrible for SEO purposes)
You want to change your permalink structure to %postname%. Once you update your permalink structure, it should resemble this:
www.apexassisting.com/atlanta-wordpress-training (notice how the keywords are located in the URL)
How do you find the settings to change your permalink? Take a look at the screenshots below.
Need more help learning WordPress? We offer private and group face to face workshops!