Should you build your business website using WordPress?
Every business needs a website (at least in our opinion, lol)! It’s so easy to want to rely solely on your social media platforms to grow your business, but what happens when the social media platform changes their terms and conditions?
What happens when they make changes to the feed or put restrictions on what you can post? Social media should be an accessory, not the primary method for your audience to find out who you are and what you offer.
It can be a nightmare deciding which platform to use to build your website. Here are some questions you’ll need to ask yourself.
- Will I take on the task of building my website or will I outsource this project to someone else?
- Will I be maintaining the website and making basic updates on my own?
- How often will I be updating information on my website?
- What type of hosting will I be using?
- What type of budget do I have for my website design?
- How robust will my website need to be?
- What features and functions do I need to have on my website?
Here are some pros and cons that come along with using WordPress…
- WordPress uses themes – themes will allow you to change the entire design of your website with the click of a button
- Plugins allow you to add limitless functions to your website
- It’s easy to update content
- It has a built-in blogging tool
- A ton of flexibility in terms of design and function
- Large community – there 40,000+ plugins and 2500+ themes available for free on WordPress.org
- Easy to install – most hosting platforms offer a Quick Install feature
- Responsiveness – most themes are already mobile and tablet friendly
- The learning curve for custom or premium themes can be steep
- WordPress software needs updating regularly and sometimes updates can conflict with your website theme and plugins causing them to break (stop working)
- Scalability (converting your site into a major operation) can require a lot of work (and can be quite expensive)
- Security – site hacks are quite common and additional measures of security are needed
If you’re still confused and you’re not sure where to start, give us a call at 866-874-3647. We also offer WordPress Workshops in Atlanta and private or corporate training wherever you’re located.